For the 2024 holiday season, we developed You Are Magnetic — a gift card campaign that transformed the scientific core of MRI technology into a deeply human message. Grounded in the idea that magnetic resonance powers Prenuvo’s scans, we reinterpreted “magnetic” as something emotional, energetic, and personal. The goal was to position Prenuvo gift cards not just as a health product, but as a meaningful, modern act of care.
Inspiration
The visual direction was inspired by the physics of magnetism — fields, waves, and radiant energy — reimagined through an elevated and modern lens. We drew from scientific data visualizations and futuristic motion graphics to craft a look that felt both electric and human. Vivid gradients, fluid forms, and refracted light conveyed a sense of connection, vitality, and the unseen forces that power both MRI technology and meaningful relationships.
Key Visual
We brought the concept to life across channels: website, social media, email marketing, and in-clinic signage that echoed the brand’s visual universe. The art direction played with magnetic fields, waveforms, and radiating gradients, visual metaphors for unseen connection and vitality. The result was a campaign that not only boosted awareness and conversions but helped reframe MRI as a proactive, thoughtful gift.
Social post series
Email series
Digital voucher
Landing page
