Sensible Hot Dogs is on a mission to reinvent the meatless category — starting with the humble hot dog. We developed a bold, irreverent brand that fuses food-tech credibility with street-cart charm. From the tagline “So good, it’s sensible” to a loud color palette and a confident type system, every element was designed to challenge plant-based stereotypes and spark appetite without compromise.
The identity centers around Sensible Blue, punchy typography, and taste-forward photography that zooms in on real texture and ingredients. Supporting elements like the illustrated mascot Franky and no-BS copy bring energy and personality to the system, making the world’s smartest hot dog feel both disruptive and delicious.
