I believe design is not just aesthetics, it’s a language.
At its best, it communicates with clarity, moves with intention, and creates space for people to feel seen. I blend strategic thinking with emotional intelligence. I’m drawn to work that’s people-centered, insight-driven, and contextual, where visual choices are grounded in purpose, not trends.
With 20 years of experience across branding, advertising, healthcare, and tech, I approach design as a process of translation: transforming complex ideas into compelling, intuitive systems that resonate. I value restraint, tension, and texture. I care about meaning and usability as much as elegance and impact.
Good design, to me, is built on listening. It respects context, collaborates, and knows when to lead or when to support. My goal is to make things that are not just beautiful, but alive with intention.