Unlock the Rolling Ritual
Trees Cannabis is one of Canada’s oldest and most established dispensary chains, with several locations throughout western Canada. The company approached Connekta with an idea for a utility box to store all the tools needed for a consumer’s experience. They envisioned a custom-designed box that would fit rolling papers, bud jars, a grinder and a built-in grinding tray.
Knowing that cannabis consumers develop habits or rituals for how they roll their flower, we saw the opportunity to create an experiential brand touchpoint. When a consumer uses their utility box, we want them to experience more than just convenient storage. We want the Trees brand to be part of their rolling ritual—not with loud, repetitive logos but with a well-designed, functional kit that adds value to their experience. Our key challenge was to design the kit to aesthetically fit a consumer’s lifestyle while effectively storing all the necessary tools in one place.
